How to Build Your Freelance Writing Website

How to Build Your Freelance Writing Website from KrissiDriver.com

Occasionally, new freelancers or people interested in starting a freelancing business tell me they don’t plan to build a freelance writing website for their budding venture. And when I hear that, my soul cries a little and my ears may bleed.

The truth is that yes, you can technically get your freelance writing business off the ground without a website… but eventually, you're going to want one anyway if you plan to make your biz a bigger part of your life.

Why not start down the right path?

Not to mention, a website gives you a place to:

  • Introduce yourself,
  • Share your rates (if you'd like – this part is optional),
  • Display your writing portfolio, and
  • Look professional and show you've got some skills.

 

Despite what you're thinking, building a website is actually pretty easy and really inexpensive. Here are the basic steps to help you get started on launching your own freelance writing website.

 

1. Think about what you're going to name your business.

You don't need a fancy business name to build a website. (I once wanted to call my biz “Bold Pen Writing” 🙄 which, I think we can all agree, kind of sucks…).

Start by making a list of adjectives you like that describe your personality or what you want your business to represent. If you know a specific niche you want to write for, maybe consider incorporating that. (Be careful with niches, though, because you don't necessarily want to give the impression you write only for that niche… unless that's your plan, then go for it!)

Once you've got a good list, pull up Thesaurus.com and check out some synonyms for your adjectives. Write down other ones that resonate with you (if there are any).

Now, start pairing the adjectives on your list with words like “writing,” “copywriting,” “content,” and anything writing-related. Keep playing around until you find something you like.

If you don't know what to call your business OR if you just want to be yourself, use your own name! Plenty of successful freelancers do this (including me!) and it works just fine.

How to Build Your Freelance Writing Website from KrissiDriver.com

 

2. Search for your chosen website/biz name as an internet domain.

There are a couple of ways to do this.

If you're not ready to pull the trigger on building a website for your business, I recommend simply checking for the URL availability on Google Domains. It doesn't cost anything and will show you whether your website name is available in the format you'd like it to show.

If you're ready to set up your website, I recommend using WordPress.com to set up shop. You don't need a high-powered website with a bunch of bells and whistles right away, so it doesn't make sense for you to sign up for an expensive package from web hosting providers. It's an easy-to-use system and provides you the ability to scale up when you're ready so if you ever need or want more bells and whistles, you can have them.

I recommend going with a “dot com” ending, but sometimes that's not possible. Use your best judgment, but remember you're going to be telling everyone about your freelance writing website. Definitely don't choose something that doesn't make sense, like “dot org!” If you're stuck, try adding a hyphen in your domain name or choose a different ending like “dot io” or “dot co.”

Searching for URLs on Google Domains

how to build a freelance writing website from KrissiDriver.com

Searching for URLs on WordPress.com

How to Build Your Freelance Writing Website from KrissiDriver.com

 

Both Google and WordPress will tell you whether or not your clever name is taken (which sadly does happen!) and give you recommendations on how you can tweak yours and get a domain you're happy with.

Below, you can see how this looks on both platforms. I entered the name of this website, KrissiDriver.com (which is of course taken!) to demonstrate the options both platforms will present as alternatives. Google tends to give more realistic suggestions than WordPress… Be careful about using overly-clever workarounds or too many hyphens. You want to be able to tell someone your website URL without having to explain a lot about how to spell it correctly.

 

How to Build Your Freelance Writing Website from KrissiDriver.com

Here's what you'll see if your URL choice is unavailable when you're searching on Google Domains.

 

How to Build Your Freelance Writing Website from KrissiDriver.com

Here's what you'll see if your URL choice is unavailable when you're searching on WordPress.

 

I definitely recommend going with WordPress and here's why: You get your domain name for free your first year and your website hosting package (what you pay to WordPress to save your website on their servers) is as little as $48 USD per YEAR. That's less than a month's worth of Starbucks for me!

 

3. Build your freelance writing website.

Once you've purchased your domain (ideally through WordPress), you can start setting up your website.

WordPress offers all kinds of templates so you don't need to know a single thing about actually “building” a website or how to code. There are lots of free templates or, if you're feeling inspired, you can pay for premium themes (which can be fairly affordable).

Once you've chosen your theme, you can work on creating your pages. You should create:

 

Don't worry if you're not sure how to organize these or order them. You can always change things later. Taking action is a great first step to getting a website up and running.

As time goes on and you learn more, you can update and improve your pages. Be sure to update your site when you get new pieces to add to your portfolio or when you feel it's time to change your services, raise your rates, or if you're maintaining a consistent freelancing blog.

 

4. Share your site with the world.

You just built a freelance writing website! You should be freakin' proud of yourself!

Don't be shy – tell everyone. Put a link on your social profiles. Tell your friends and your mom. This is a moment to be celebrated.

Now you have a professional place to point your potential clients and show off your portfolio work when you apply for freelance writing gigs.

 

How to Set Goals for Your Freelance Writing Business

How to Set Goals for Your Freelance Writing Business from KrissiDriver.com

If there's one thing I wish I had started doing sooner in my freelance writing journey, it would be to set goals for how much I wanted to earn each year.

When I was new to entrepreneurship, I ran my business like a hamster on a wheel – spinning, spinning, spinning, and nowhere to go.

I had set my rate (kind of…) but I didn't know how much I wanted to make. And because I didn't know how much I wanted to earn, I didn't have any idea of how much I needed to work to meet my nonexistent goal.

Basically, I took on the attitude of “Well, however much work I can find and complete will be great. No need to make plans for these things.”

ENGT. WRONG.

 

How to Set Goals for Your Freelance Writing Biz from KrissiDriver.com

 

I was late to the party… But since I started setting income goals (i.e. how much I wanted to make from my freelance work after taxes 😉), things have taken a turn for the better in my business.

Setting goals has been a game-changer and helped me determine:

  • How much money I wanted to make and what I might use it for.
  • How to set my rate and when I should consider raising it.
  • How much work I needed to do each month to meet my goal based on my chosen rate.

 

Here are a few tips for setting your first freelance writing income goal.

 

1. Set your freelance writing rate.

Before you do anything, you'd be wise to actually set your rate as a freelancer.

Why do this first? Because you'll need this number to do the math and figure out how much you'll actually have to work to meet your eventual goal. (Moreover, you'll know whether or not you're willing to work that much.)

Let's break this into tangible numbers.

Side Note: I was in the Math Honor Society in high school and any time I get to do actual math stuff excites me. Because I'm a nerd like that. Sorry, not sorry.

Let's say you set your beginning rate at $0.07 per word – a fair rate for a new freelancer. If you write 500-word blog posts or articles (or whatever) at that rate, you'll make $35 per content piece.

Knowing how much you can expect to make per client assignment as you move forward will help you determine how much money you can realistically earn.

 

2. Pick a reasonable goal number.

Now that you know what your rate is, pick a big amount you want to make over the course of 12 months. Reach high here! Then do the math to see what it'll take to hit it.

Go back to our $35 per 500-word rate example. Let's say you want to earn $1,000 over the course of the year. How much work and/or how many clients are you going to need to find in 12 months to make that happen?

$1,000 ÷ $35 = 28.5 (so let's round up to 30)

You'll need to write about 30 content pieces of 500 words to make $1,000 in a year. That breaks down to:

30 writing gigs ÷ 12 months = 2.5 (let's round up to 3 here)

Three writing gigs a month to make $1,000. Not bad, right?! You could probably do that almost in your sleep.

 

How to Set Goals for Your Freelance Writing Business from KrissiDriver.com

 

3. Add at least a third of your goal to your original number.

That $1,000 you want to make? You want to keep all of that, right?

But you've still gotta pay the taxman.

As a self-employed person or contractor, assume you'll be required to pay at least 30% of your earnings back in annual taxes. This is definitely true if you're an American citizen; if you're from somewhere else, there's a high probability that your tax rate is even higher.

So, to be on the safe side, add at least 30% of your “big number” back to your original goal. If you want to be really safe, make it 50%. If you want to be really, really safe (and challenge yourself), double your original number entirely.

Here's our example again:

$1,000 x 30% = $300

$300 + $1,000 = $1,300

$1,300 ÷ $35 = 37.1 (let's round up to 38)

Now we know you have to write 38 content pieces of 500 words to meet your goal and earn enough to pay taxes on it.

 

4. Incrementally raise your rate to meet your goal faster.

Every time you land a new gig or client, raise your rate a little more. Just a cent or two per word starts to add up. As you gain confidence and credibility, no one will blink when you ask for 10 cents per word. Or 15 cents. Or 20.

Remember to know your worth and don't be afraid to walk away from opportunities that feel like they're not paying you enough. It's your business, so it's up to you whether or not you choose to negotiate your rate with clients. But if you want more money, stand your ground. If someone doesn't want to pay what you ask (not due to true budget issues, but because they just don't see the value in your work), they're likely not going to be a good client anyway.

You might be able to exceed your goal just because you work hard and find great clients. They can be hard to find, especially when you're just starting out – but they're out there.

 

Taking time to set goals for your freelance writing business is a must because it gives you a clear trajectory to follow and helps you learn how to thrive as an entrepreneur. I wish I'd started setting goals sooner because it would have helped me feel more secure in what I was doing and plan better.

Don't make the same mistake I made – set some goals, set aside money for taxes, and start making things happen.

 

6 Reasons to Have Your Own Freelance Writing Website

6 Reasons to Have Your Own Freelance Writing Website from KrissiDriver.com

This article may contain affiliate links to brands I know, use, and trust. I receive a small commission when you purchase services through these links.

If you have a freelance writing business, you need a web presence. While some writers try to get away with netting all of their business from applying to job postings and cold pitching clients through email and job boards alone, you’ll have a much easier time if you have your own website where you can direct potential clients. 

Creating your own website requires a little time up front, but it can pay off in dividends down the line. Here are 6 reasons why you need to have your own freelance writing website. 

 

1. A freelance writing website is a one-stop shop. 

Having your own freelance writing website fulfills multiple purposes. Not only will it show potential clients that you’re serious about building your business, but you can use it for networking, too. 

Linking to your website in your social media profiles and email signature is a great way to encourage others to connect when you interact with them online. 

While you’re at it, get some business cards printed! Moo is a great place for unique, quality business cards and they’re super affordable. Adding your website to your business cards allows you to direct all of your contacts to one convenient place. 

Whether people are interested in your services or just want to get to know you better, once they’re on your site, your work will speak for itself. 

 

2. A freelance writing website doubles as a portfolio. 

Literally every writing job you apply for will want to see writing samples before hiring you for the gig. That’s just a fact. 

Sending PDFs or Word documents as email attachments is clunky and looks unprofessional. It’s so much easier to send a potential client to a sleek, well-curated portfolio page on your very own website. 

In addition to your portfolio, the content on your website and any blog posts you write function as a “live” demonstration of the work you can do: Your entire website is a stand-alone portfolio in itself. This is your chance to shine! 

You have arguably unlimited online real estate with your own website, so use it wisely. Set up pages that are examples of the services you offer, like a mock landing page with sales copy, a case study, and multiple blog posts. 

An impressive, well-rounded website shows potential clients you know your stuff. 

 

6 Reasons to Have Your Own Freelance Writing Website from KrissiDriver.con

 

3. A freelance writing website attracts clients when you’re off the clock. 

For the most part, you’re not going to find a freelance writing job unless you’re out there looking for it. With a website, however, sometimes the jobs can find you. 

If you link to your website in your social media profiles and engage in places where your potential clients are likely to be, such as Facebook groups or LinkedIn comments, your target audience might stumble across your website even when you’re not actively looking for them. 

The more you get your name out there, the greater the chances you’ll attract attention. 

 

4. Having a website helps you stand out. 

Although websites are incredibly useful tools, many freelancers simply don’t have the time, energy, or know-how to create one. Or worse – they don’t care enough to bother.

However, setting up a website is much easier than you might think. Anyone can do it with a little perseverance. 

Having a freelance writing website shows you take your business seriously. Plus, creating your own website will put you miles ahead of the competition that can’t be bothered to set one up. You can showcase your technical skills (if that’s something you’re interested in offering) while also showing your clients that you mean business. 

You can also tailor your brand and voice to the niche you’re targeting, making it even easier to win over your dream clients. 

Potential clients want to know that you understand their industry, so if you can show you’ve done your homework, it will be much easier for them to imagine working with you. 

 

5. You’ll gain useful web experience.  

Some clients will want you to have experience posting blogs or web content to a platform like WordPress before they hire you. In this case, having your own website will give you a leg up over the competition. 

When you build your own freelance writing website, you learn so much about how the process works. Depending on how you set up your site, you might gain a deeper understanding of how to write copy for landing pages, website pop-ups, and more. 

Your website should have what I call the “pillar pages” every respectable website has: A “home” page, a personalized “about” page, a “work with me”-type page outlining what you do, and a “contact” page. 

Writing copy for these pages not only teaches you how to do it but it’s another way for you to showcase your abilities and your unique writing voice. 

In my opinion, if you plan to offer website copy in your service lineup, having your own freelance writing website as an example of your work is a must.

While you don’t need to have any coding or web skills to make a website, you might pick up on the basics as you go through the process of writing and publishing your own content. 

 

6. You can showcase your personality. 

With so many freelancers on the market, a website allows you to establish yourself as an individual. The content on your site gives you the opportunity to inject some personality into your business offerings and let your clients get to know who they might be working with. 

This is especially true if you’re working through a freelance writing agency or other gig platform like Fiverr (which, by the way, I don’t recommend for most new freelancers). While yes, you can create profiles for your businesses on these platforms, being able to link to your own website gives you a quick leg up over the writing competition on those sites, too. 

 

Although it’s certainly possible to find freelance writing gigs without a website, there aren’t many cons to making one. At the end of the day, the pros might mean the difference between finding a client or having them pass you by. 

A freelance writing website is necessary if you want to build your freelance writing business and stay on the cutting edge of your niche. 

 

Not sure how to best to create your freelance writing website or don’t know where to start? I can help with that! My 6-week freelance writing course, The Write Hustle, will teach you everything you need to know about setting your freelancing rate, designing your site, building your portfolio, finding clients, staying organized, and running your business. Check it out now!

 

Affiliate Marketing for Bloggers and Freelance Writers

Affiliate Marketing for Bloggers and Freelance Writers from KrissiDriver.com

This article contains several affiliate links to brands I know, use, and trust. I receive a small commission when you purchase services through these links.

If you’ve spent any time reading blog articles for either entertainment or research, you’ve probably seen plenty of examples of affiliate marketing at work (though you may not even realize it!). 

 

What is affiliate marketing?

“Affiliate marketing” is the process of linking out to certain products or services in exchange for a small commission. This happens when someone uses your special tracking link to make a purchase. The buyer doesn’t pay more for the product, but you do get a small kickback from the seller for “referring” a new customer to them through your link.

Although the commissions aren’t usually very sizable on their own, they can add up over time, especially as new readers click through your blog posts. It’s a great way to make passive income, or money that you keep earning without having to continue to work for it. 

All you need to do is use an affiliate link when you mention a product or service (and disclose when affiliate links are used). When someone clicks on your link and buys the product or service, you earn a percentage of the price. Even smaller blogs can see a little additional income each month from affiliate links when done correctly. Here’s what you need to know. 

 

Affiliate Marketing for Bloggers and Freelance Writers

To get the most out of your affiliate marketing, be sure not to overwhelm your readers. Even if it’s not your product you’re advertising, no one likes reading a “salesy” blog post. You should work to incorporate affiliate links naturally within your content when appropriate. Don’t force them in just for the sake of it – your readers will be able to tell! 

That said, the best affiliate programs are ones that relate to your niche and work effortlessly within your content. Here are some examples: 

  • Your website hosting service or domain provider. If you have your own website, you have a great opportunity to plug an affiliate link whenever you mention the service providers you use. SiteGround, WordPress (those are two of my affiliate links!), GoDaddy, DreamHost, and many of the big-name domain and hosting services offer affiliate programs that are easy to plug on your site or in a blog post. 
  • Your website elements. Did you have a graphic designer create your logo, or buy a custom theme to use for your website? Many of these businesses have their own affiliate programs! Even if you purchased from a smaller company, it’s worth asking to see if that’s something they offer. I create all of my website graphics and images myself with Canva and built my websites with the Divi Theme from Elegant Themes. (As you probably guessed, those are both affiliate links.)
  • Amazon. One of the most common affiliate programs to join is Amazon Associates. It’s easy to sign up for and super flexible: Not only do you make a commission when someone buys a product you linked to, but you also make a commission when a user purchases anything from Amazon after clicking to the site with your link, even if they don’t buy the original product. 
  • Any websites whose products or services you use regularly. This will depend on your industry, but if there are any tools or products that are necessary in your niche, it’s worth checking to see if the store or platform you bought yours from offers an affiliate program. You can make money just by recommending products and services you already use and love! 
  • Online classes or courses that you recommend. Many online learning platforms like Skillshare also have affiliate programs, which is great because you can appeal to a wide variety of audiences when you recommend online classes. 

 

Affiliate Marketing for Bloggers and Freelance Writers from KrissiDriver.com

 

Words to the Wise

Affiliate marketing programs often have strict rules about how and where you can use their links. If you break those rules, you risk being banned from the affiliate program altogether. Make sure you understand the rules of any affiliate program you join and keep track of the regulations to stay in the green.

In addition, as I mentioned at the beginning, you need to disclose when you’re using affiliate links in order to abide by FTC regulations. Check out the FTC website to make sure you’re doing it correctly. 

Although it can feel salesy to announce when an affiliate link is being used, a simple explanation of what those links are and why you’re using them can go a long way. After all, your readers don’t pay anything extra to use your affiliate link. 

The key is to use affiliate links only for products or services you really, truly stand behind. The last thing you want to do is recommend things you’re not sold on in the name of making an extra buck. Your readers will appreciate your integrity, and they’ll be more likely to click when they see an affiliate link on your blog. 

 

While it takes some time to make serious money from affiliate programs, it’s a low-effort, no-cost way to give yourself additional streams of passive income each month. Even if you don’t have a sizable following, affiliate programs are worth pursuing. After all, you never know how quickly your business will grow, and one day you’ll be grateful those links are there! 

 

Search Engine Optimization: SEO for Beginners

Search Engine Optimization for Beginners from KrissiDriver.com

When you’re designing your website and writing blog posts to promote your business, there’s a term you need to keep in mind: search engine optimization, also known as SEO. Not sure where to start? Don't fret: Let's take a quick look at SEO for beginners.

There are entire books dedicated to mastering SEO, but the good news is you don’t need to be an expert to get started. Search engine optimization determines what page of Google or another search engine your website can be found on. A good SEO strategy can help your website get found by your ideal clients and customers. Here are 5 steps to set you on the right track.

 

1. Think like a client.

While optimizing your website and blog posts, it’s important to think like a client or whomever you’re trying to attract to your site. You might be familiar with some of the jargon of your industry (if you’re a freelance writer, for example, it’s common to see acronyms like SEO, B2B, CTR, etc.). However, your ideal customer might not be as familiar with the lingo that insiders use. 

Let’s look at an example for a freelance writer: Put yourself in the shoes of a potential client. Would the average person know to search for those terms when looking to hire you? Chances are, while a small business owner might be familiar with those phrases, they would probably search for something much more simple when trying to find you, like “freelance ecommerce writers.” 

If you’re a blogger, the same idea rings true. Think about how your ideal audience or followers might search for things related to your niche or blogging topic on Google. Whatever you come up with, see how much you can simplify it. That’s probably what people are most likely to search for.

Once you have a few terms in mind that your clients or readers might search for in order to find your site, we’re going to take them to the next level. 

 

2. Do some keyword research.

When you have a good idea of what your clients are looking for, it’s time to get specific. Using tools like Ubersuggest, Google Analytics, Ahrefs, or Moz, you can see exactly what search terms you can use to maximize your optimization. 

The exact process varies depending on which keyword tool you use, but essentially you’ll want to type a good, generic keyword into the tool to start. Any of the phrases you came up with in step 1 will work. If you make and sell crochet hats as a side hustle, it can be as simple as typing “crochet hats” into the search box. 

Once you’ve done that, there should be a list of suggested keywords for you to view. The first thing you’ll notice is that the term “crochet hats” isn’t very specific, and a lot of people are using that term on their websites. It will be pretty difficult for a new business to swoop in and appear on the first page of Google for a term that broad. 

 

Blog Content Strategy Planning Spreadsheet from KrissiDriver.com

 

However, you may also notice that it helps to be specific. A lot of the related search terms have to do with patterns for crochet hats and not hats for sale, so if you tweak your keyword to be “crochet hats for sale,” you won’t have to worry about the wrong people stumbling on your website.

The more specific you can get, the more likely you are to attract the right people to your website. Of course, it’s a good idea to sprinkle in some of the broader terms when they’re relevant, too. Make a good list of keywords to keep in mind as you write your web content, but don’t get started until you consider the next step… 

 

3. Write with “user experience” in mind. 

Throughout the years, companies have been using different strategies and techniques to improve their search engine ranking. But ultimately, Google’s algorithm boils down to this: What pages are going to be most relevant to a client’s search and what pages out of those are easiest to read, navigate, and use? 

This means that although you have a list of keywords you want to target, you don’t want to force them into your text where they won’t make sense. The algorithm has gotten a lot smarter in recent years and it can tell when you’re trying underhanded tactics, also known as “black hat SEO” or “keyword stuffing.”

Use your keywords where they naturally fit but don’t overdo it. You want your content to be accessible and make sense to the humans that are reading it. Keep in mind that you’re writing for a person, not a robot. 

Take this article for example. The keywords I'm hoping to rank for in Google search results are “SEO for beginners.” You might notice that if you do a page search for this (go ahead and try it if you're reading from a computer – click “ctrl + f” on a Windows computer or “command + f” on an Apple computer), you won't find that specific phrase more than once in the body of this text. That's because it doesn't really fit naturally.

The point here is to not force things, even if you're tempted to. Stick with a conversational tone and easy content. The Google algorithm will see right through any “old school” tactics.

 

Search Engine Optimization for Beginners from KrissiDriver.com

 

4. Format correctly. 

There’s more to SEO than just what you write. It turns out that your formatting matters, too. Using proper headings, breaking up big chunks of text with paragraph breaks and bullet points, including images and videos, and adding images and graphics where relevant can all make the page more visually interesting and appealing to readers. 

In addition to the formatting of the page itself, you’ll need to make sure any images you use are optimized as well. Each image needs an alt tag, which should be a brief description of the image that helps search engine crawlers know what the image is. While this won’t be seen by your readers, it’s an important step to remember. 

 

5. Update old content.

The best part about SEO is that you don’t have to reinvent the wheel every time you want to boost your site traffic. Search engines like to see that content is timely and relevant, so if you’re stuck for new ideas, why not give some of your older content a refresh?

Adding new links, updating outdated information, including more images, and sprucing up the text are all things that show search engines your website is up-to-date. It’s a good idea to go back through your old content at least once per year to keep it fresh, but you can update it more frequently if your analytics show your page views dropping.  

 

Although there’s always more to learn about SEO, the basics are more than enough to help you build your website and write killer blog posts that will help your business or website get noticed. With a little research and some strategy, you can put yourself lightyears ahead of your competition. 

 

How to Build a Blog Content Strategy

How to Build a Blog Content Strategy from KrissiDriver.com

Whether you realize it or not, having a blog content strategy is the key to being found online.

And by now, you likely know how important it is to start a blog or website for your side hustle or small business – but setting one up is the easiest part. The hard part is what comes next: What do you write about?

If you don’t make a plan for your blog, you’ll just be sending your posts out into the ether with no way of knowing whether they’re worth the time you spend writing them. 

Here’s how you can build a blog content strategy that will help you achieve your business goals and maximize the value of every blog post. 

 

1. Clarify your intent.  

Before you write a single post, you need to think about your “why.” 

What are you hoping your blog will accomplish for you? Do you want it to educate your customers on how to use your product or service? Sell your products or services? Show your clients the behind-the-scenes of running your business?

The big thing here is to give value. While it’s okay to use your blog for whatever you want to share, you should think about how your readers and clients can get the most value out of your blog content

Here’s what I mean by this: Focus on writing about topics that will help your audience – answer frequently asked questions, explain important topics or ideas within your industry, teach what or how to do things, and share how your industry is changing.

If you want your posts to help grow your business (as you should!), you need to do a little research into what your ideal customer is looking for. What are businesses similar to yours blogging about? How can you take those ideas and make them better, customizing them to suit your audience? 

Make a list of the types of posts you think your ideal client would want to see. It helps to have a variety, so the more the merrier, especially when you’re first starting out. 

All in all, your blog should be an information hub and a way to connect with your potential clients and customers. Don’t write about yourself all the time – it’s okay to do occasionally but be careful about doing it too often.

 

Blog Content Strategy Planning Spreadsheet from KrissiDriver.com

 

2. Create an editorial calendar.

Once you’re clear on the types of posts you want to write, it’s time to get planning. First of all, you’ll need to decide how often you want to post. When you’re first starting out, you can play around with posting on different days of the week and at different times to see when your audience is most likely to interact with them.

For the most part, though, it won’t matter when you post, as most people will be finding each post some time after the fact (more on that in step 4!). Once you know how often and when you plan to post to your blog, the next step is to establish an editorial calendar.

Your editorial calendar can take many forms: You can use a spreadsheet, a Google doc, an actual calendar, or a program like Trello or Asana to help create your process. The idea is that you want to keep track of post titles and when each one will go live. If it helps, you can set other deadlines for yourself as well, such as when you want to have the first draft done, when edits will be complete, etc. 

How to Build a Blog Content Strategy from KrissiDriver.com

I use my Google calendar to keep track of my content.

 

This “calendar” will help you see what topics you’re posting about so you can make sure you’re not publishing too many similar blogs in a row. It can also help you keep track of ideas for the future, such as seasonal posts around the holidays or yearly events you want to cover. 

 

3. Optimize your posts. 

While you’re writing your blog posts, you want to make sure that you’re using search engine optimization (SEO) strategies. 

Even if you’re in a competitive industry and don’t have much of a chance to rank on the first page of Google, SEO will help search engines determine that your website is credible and can put your posts in front of fresh eyes. 

 

4. Schedule and promote. 

In order to stay on top of your blog and make sure you post consistently, it’s a good idea to work a little ways ahead so you’re never scrambling to throw a post together at the last minute. Most blogging platforms will let you schedule your posts ahead of time, so once you’re done, you can set a publish date and then forget it.

But you don’t want to let publication be the last step of your blogging process. When a new post goes live, you have an opportunity to promote it across your social media channels! Programs like Buffer, Sprout, and Hootsuite allow you to schedule social media posts in advance, so the minute your post goes live, you can send out a post about it to all of your followers. 

If you’re promoting your content on Facebook, your Facebook page (a business or organization page, not your personal page) and Facebook groups you manage will allow you to schedule posts for free, too. This is a great way to save some money and post to Facebook “natively” if you want to save a “paid” slot on your scheduling software for a different platform.

How to Build a Blog Content Strategy from KrissiDriver.com

 

5. Track your analytics. 

The blog content strategy that works when you’re first starting out won’t necessarily serve you in the long term. Trends change, customer attitudes shift, and algorithms for search engines demand different approaches to your content year to year, and even sometimes month to month. 

It’s vital that you tweak your strategy as you see what works, or doesn’t work, for your business. The best way to do this is to check your analytics with tools like Ubersuggest, Google Analytics, or Moz, depending on your price point. 

Again, if you’re just starting out and don’t want to spend money, you can do your own tracking by using a spreadsheet system. The key is to consistently check your own analytics and update your spreadsheet. 

All of these tools can give you insight as to which blog posts get the most views and, in some cases, where your clients click once they get to your posts. Paid tools can also help answer questions like these: 

  • Do your readers prefer long posts or short ones? 
  • If you include videos in your posts, do people watch them? 
  • What topics do they like to read about, and which ones do they avoid? 

All of this information can help you optimize your blog content strategy over time. 

 

A blog content strategy is the missing piece that will transform your blog into a powerful tool to help you build your business. With a little planning, your blog can boost your sales, increase your web presence, and win you customer loyalty in the long-term. 

 

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