With all of the chaos happening in the world at any given time, it’s understandable for people to wonder about their job security. Fortunately, freelance writing is a career that can be done remotely from anywhere in the world, so it’s a business model that has withstood a lot of the turbulence that many industries are facing.
However, with such a strangely behaving job market and so many businesses cutting costs and still recovering from the Covid-19 shutdowns, is it even possible to make money as a freelance writer in the current economy?
The answer is yes. Here are 5 reasons why.
1. People are still buying things and spending money.
Although many businesses are struggling right now, life hasn’t come to a complete halt. People are still shopping, whether for necessities or just for fun! Online shopping is at an all-time high and many online retailers are seeing boosts in their business now that people are staying home.
In addition, the US sent a number of stimulus checks in 2020 to help restart the economy, giving many people the opportunity to invest that money back into their favorite businesses. Because of this, many companies are looking to increase their online presence, and they need freelancers to do it.
2. The demand for online content is higher than ever.
The internet is now the face of all businesses. Any business without a website in 2020 and beyond doesn’t stand much of a chance for long-term survival with very few exceptions. People are spending more time online than ever before in history: for work, shopping, and everything in between. This has greatly increased the need for solid copy written by talented freelance writers.
Many businesses that could have gotten by without a website in the past are now scrambling to develop their digital footprint and most of them don’t have the budget to hire in-house copywriters to do the job. Freelancers are still the most popular choice for many businesses looking for copywriters, bloggers, social media managers, and more.
3. Many businesses are either unaffected by the economic climate or thriving because of it.
There are certain types of businesses, such as law offices or medical suppliers, whose goods and services are more in-demand now than ever. While many small businesses may experience declines based on the state of the economy, there are other industries that are evergreen due to the necessary services they provide.
A few examples include:
- Repair services
- Public works
- Many types of retailers
- Information technology
While individual companies within these spheres might be feeling the effects of the recent crisis, these industries as a whole are a great place to look if you want to find stable freelance work, regardless of the global climate.
4. There's a need for highly-specialized writing.
With people spending more time online, there's a higher need for writers who specialize in specific forms of writing. This could mean developing a focus on one type of content, such as landing pages, case studies, product descriptions, social media captions, or long-form blog posts.
It can also mean narrowing your focus to a specific niche industry, such as asphalt paving or industrial automation. While it’s hard to break into an entirely new niche, it can be worthwhile to have a specialty that you can consider yourself an expert in – it could be the difference that helps you consistently make money as a freelance writer.
5. There is always a need for good freelance writers.
There are lots of people out there who fancy themselves writers, but they simply don't have the talent for it. Worse, there are people trying to write who have terrible habits – their work is full of grammatical errors, incorrect punctuation, or other mistakes.
If you’re a detail-oriented freelancer with great time management and communication skills, there are businesses out there that would love to work with you. Good talent is hard to find in any economy, but especially now that more people than ever are looking to make a living online. Set yourself apart by being a joy to work with and you’ll be surprised how far you can go and how much money you can make as a freelancer.
Getting Started and Make Money as a Freelance Writer
If you’re considering a career as a freelance writer, now is a great time to start. You’ll need to have writing samples prepared when you apply to freelance jobs, so be sure to have some on hand that are relevant to your chosen niche.
It helps to create a website in order to organize your portfolio and show clients you know your stuff. I have a whole blog post about how to make your own blog or website.
Not sure where to start or even how to be a freelance writer? Check out my freelance writing course, The Write Hustle. I’ll teach you how to get started and at the end of 6 weeks, you’ll be ready to sprout your own wings and fly off into the freelancing sunset.
Overall, freelance writing is a great way to build a skill set that you can utilize from anywhere in the world, whether you’re writing for a local business or a client halfway across the globe. No matter how the economy shifts, you’ll have an adaptable career that can grow and change along with you.
7 Steps to Start a Profitable Freelance Writing Business
Download my free ebook, 7 Steps to Start a Profitable Freelance Writing Business, and learn the basics behind building a successful freelance writing hustle.