How to Build a Blog Content Strategy

How to Build a Blog Content Strategy from KrissiDriver.com

Whether you realize it or not, having a blog content strategy is the key to being found online.

And by now, you likely know how important it is to start a blog or website for your side hustle or small business – but setting one up is the easiest part. The hard part is what comes next: What do you write about?

If you don’t make a plan for your blog, you’ll just be sending your posts out into the ether with no way of knowing whether they’re worth the time you spend writing them. 

Here’s how you can build a blog content strategy that will help you achieve your business goals and maximize the value of every blog post. 

 

1. Clarify your intent.  

Before you write a single post, you need to think about your “why.” 

What are you hoping your blog will accomplish for you? Do you want it to educate your customers on how to use your product or service? Sell your products or services? Show your clients the behind-the-scenes of running your business?

The big thing here is to give value. While it’s okay to use your blog for whatever you want to share, you should think about how your readers and clients can get the most value out of your blog content

Here’s what I mean by this: Focus on writing about topics that will help your audience – answer frequently asked questions, explain important topics or ideas within your industry, teach what or how to do things, and share how your industry is changing.

If you want your posts to help grow your business (as you should!), you need to do a little research into what your ideal customer is looking for. What are businesses similar to yours blogging about? How can you take those ideas and make them better, customizing them to suit your audience? 

Make a list of the types of posts you think your ideal client would want to see. It helps to have a variety, so the more the merrier, especially when you’re first starting out. 

All in all, your blog should be an information hub and a way to connect with your potential clients and customers. Don’t write about yourself all the time – it’s okay to do occasionally but be careful about doing it too often.

 

Blog Content Strategy Planning Spreadsheet from KrissiDriver.com

 

2. Create an editorial calendar.

Once you’re clear on the types of posts you want to write, it’s time to get planning. First of all, you’ll need to decide how often you want to post. When you’re first starting out, you can play around with posting on different days of the week and at different times to see when your audience is most likely to interact with them.

For the most part, though, it won’t matter when you post, as most people will be finding each post some time after the fact (more on that in step 4!). Once you know how often and when you plan to post to your blog, the next step is to establish an editorial calendar.

Your editorial calendar can take many forms: You can use a spreadsheet, a Google doc, an actual calendar, or a program like Trello or Asana to help create your process. The idea is that you want to keep track of post titles and when each one will go live. If it helps, you can set other deadlines for yourself as well, such as when you want to have the first draft done, when edits will be complete, etc. 

How to Build a Blog Content Strategy from KrissiDriver.com

I use my Google calendar to keep track of my content.

 

This “calendar” will help you see what topics you’re posting about so you can make sure you’re not publishing too many similar blogs in a row. It can also help you keep track of ideas for the future, such as seasonal posts around the holidays or yearly events you want to cover. 

 

3. Optimize your posts. 

While you’re writing your blog posts, you want to make sure that you’re using search engine optimization (SEO) strategies. 

Even if you’re in a competitive industry and don’t have much of a chance to rank on the first page of Google, SEO will help search engines determine that your website is credible and can put your posts in front of fresh eyes. 

 

4. Schedule and promote. 

In order to stay on top of your blog and make sure you post consistently, it’s a good idea to work a little ways ahead so you’re never scrambling to throw a post together at the last minute. Most blogging platforms will let you schedule your posts ahead of time, so once you’re done, you can set a publish date and then forget it.

But you don’t want to let publication be the last step of your blogging process. When a new post goes live, you have an opportunity to promote it across your social media channels! Programs like Buffer, Sprout, and Hootsuite allow you to schedule social media posts in advance, so the minute your post goes live, you can send out a post about it to all of your followers. 

If you’re promoting your content on Facebook, your Facebook page (a business or organization page, not your personal page) and Facebook groups you manage will allow you to schedule posts for free, too. This is a great way to save some money and post to Facebook “natively” if you want to save a “paid” slot on your scheduling software for a different platform.

How to Build a Blog Content Strategy from KrissiDriver.com

 

5. Track your analytics. 

The blog content strategy that works when you’re first starting out won’t necessarily serve you in the long term. Trends change, customer attitudes shift, and algorithms for search engines demand different approaches to your content year to year, and even sometimes month to month. 

It’s vital that you tweak your strategy as you see what works, or doesn’t work, for your business. The best way to do this is to check your analytics with tools like Ubersuggest, Google Analytics, or Moz, depending on your price point. 

Again, if you’re just starting out and don’t want to spend money, you can do your own tracking by using a spreadsheet system. The key is to consistently check your own analytics and update your spreadsheet. 

All of these tools can give you insight as to which blog posts get the most views and, in some cases, where your clients click once they get to your posts. Paid tools can also help answer questions like these: 

  • Do your readers prefer long posts or short ones? 
  • If you include videos in your posts, do people watch them? 
  • What topics do they like to read about, and which ones do they avoid? 

All of this information can help you optimize your blog content strategy over time. 

 

A blog content strategy is the missing piece that will transform your blog into a powerful tool to help you build your business. With a little planning, your blog can boost your sales, increase your web presence, and win you customer loyalty in the long-term. 

 

5 Things You Can Do to Support “Black Lives Matter” as an Expat

5 Things You Can Do to Support "Black Lives Matter" as an Expat from KrissiDriver.com

As an American expat living outside the US, I’ve felt so powerless and unable to support “Black Lives Matter” movements. 

As a foreigner living in South Korea, the laws about participating in protests is gray at best: Depending on the circumstances, I could risk deportation for taking part in protests – peaceful or not – and the threat of the pandemic has concerned me because of the impact it may have on my job.

I have agonized about what to do and how I can raise my voice and be an anti-racist and an ally for the #BLM movement. I want to be an advocate and I want to participate in an active way.

And the more I thought about it, I realized that though I’m living far away, there are ways I can actively participate in this important time.

Over the last 2 or 3 weeks, I’ve come up with 5 ways I can support “Black Lives Matter” as an expat living overseas.

 

1. Ensure you’re registered to vote in the next election.

So many have (rightly) said in the last few weeks that the best way we can collectively effect change is by using our voices to vote in the upcoming election cycle. 

This has never been more true than now.

For once, it’s so important to know who is on the ticket, what they stand for, what’s in their public history, and whether or not they will truly be the voice of the people.

If you’re an American citizen, check whether you’re registered to vote at Vote.org. They say it takes 30 seconds to check if you’re registered or not… and they’re right. I did it. Thankfully, I’m registered and didn’t need to take any additional steps.

If it turns out you’re not registered, register with your state the Overseas Vote Foundation. The instructions are straightforward (for the most part) and you can take the first steps to ensure you’ll get an absentee ballot.

The one thing I felt was a little confusing when filling in my absentee registration information was which addresses to use. Be sure to carefully check the PDF with your regurgitated information for accuracy and update it immediately if you spot an issue, otherwise, you’ll have to do it all over again from the beginning as the download link expires within 15 minutes to protect your personal information.

Here’s my main advice on this point: DON’T. WAIT. Do it now. With mail taking longer to trek across the globe, none of us can afford to take our time. (I paid to send my absentee registration via express mail because it was the only option I had. It was expensive but I was glad to pay it.)

 

2. Call your state representatives to voice your approval or disapproval of bills working their way through Congress.

Sometimes we forget how easy it is to place calls back home. 

You might ask, “Well, why can’t I just send an email or a letter instead of calling? I live halfway across the world and my hours don’t match up with Congressional business hours.”

In some ways, I’m inclined to agree with you. In others, I disagree. Here’s a great article from the New York Times detailing a few points but the one that sticks out to me most is that it’s far more difficult to ignore a ringing phone than it is to ignore an overflowing email inbox.

 

Calling isn't hard.

In the day and age we live in, it’s no more than a push of a few buttons and doesn’t cost an arm and a leg to make a trans-Atlantic or -Pacific call. Even if you have to pay a bit more for it, it’s worth making a small investment to stay connected.

To keep your costs down, consider buying Skype credits to call and text internationally. The cost per minute is incredibly affordable and you can spend as little as $5-10 (before any VAT costs). This small credit top-up will be enough to cover dozens of calls to Congress.

Alternatively, you may be able to use your cell phone minutes included in your mobile plan from your host country. For example, I have 5 hours of talk time to landlines and cell phones in Korea included in my annual plan that I literally never use. However, I downloaded the OTO Global app for iOS (also available from the Google Play store) which allows me to call US mobile and landline numbers for free and pulls from my mobile plan minutes here in South Korea. Like Skype, OTO Global also sells credit packages to place calls all over the world.

If you’re not in Korea, chances are there’s a similar app in your host country that will allow you to use your local mobile minutes to call internationally. Google it and see what you come up with before spending money.

 

How to Call Your State Representatives and Senators

Once you’ve figured out how to call back home for a reasonable price, you can actually start calling the people who represent you at home. Here are step-by-step instructions for calling your state Representatives and Senators.

 

1. Start by determining who your state Representatives and Senators are. 

If you’re not sure who your state representatives (both in the Senate and House), you can look them up via the United States House of Representatives online directory or the United States Senate directory

I wasn’t before I started writing this, honestly, who my Representatives in the House were. I know Ted Cruz is one of my state Senators because I voted against him in the 2018 midterms – I was a Beto supporter and bought a shirt to prove it!…  Aside from that, I haven’t lived at home for a while and have actually never resided at my “permanent” virtual address, so I had to do my homework. 

There’s no shame in not knowing, my friend. But do your due diligence and get informed.

 

2. Find the right phone numbers to call.

The same websites where you looked up your Senators’ and Representatives’ names will provide you with the right numbers to call to reach their offices directly. 

To make it super easy for you, click here to find contact information for your House Representative’s office. Alternatively, click here to find contact information for your state Senator’s office

If you’re having trouble with that for any reason, you can call the capitol switchboard directly at (202) 224-3121. The switchboard operator will get you sent to the right place. (You’ll need to know who you’re calling for, obviously.)

 

3. Call your state Senators and Representatives.

This is a little nerve-racking, but once you’ve done it once or twice, it will start to feel totally normal. There are a few things to remember when you’re calling:

 

Know exactly what you’re calling about.

State Rep and Senate offices field hundreds of calls every day so it’s vital that you know exactly what you’re calling about. 

 

Have a script ready to help you make the right points.

There are a number of different sources for scripts and many associations who lobby Congress on the regular offer scripts or talking points for free, such as the American Psychological Association. You can also get scripts from organizations like You Lobby and 5 Calls, among others. Google, google, google to find more.

 

Ask to speak directly to the staffer responsible for the issue you’re calling about.

Let’s face it: You’re not likely to speak directly to your Senator or Representative. Instead, you’ll speak to the next best thing – their staffers. There are multiple people who work in your state Rep’s or Senator’s office and not all of them handle all the issues. Your best bet is to speak to the person in the office who fields calls and messages regarding the specific issue you’re calling about so your message doesn’t fall on partially-deaf ears.

 

Don’t request a call back.

According to Refinery 29, it’s better to say you don’t need a reply from your Senator’s or Representatives office so “they can tally you down without having to go through the extra step of adding you to a response database.” This keeps phone lines open and frees up more time to tally down constituent concerns. 

 

Still have questions about calling your state peeps? Check out this helpful article from Vice. 

 

3. Support “Black Lives Matter” financially and donate to worthy causes.

This is obvious: Give away your money. 

There are plenty of worthy causes out there and often, we’re bombarded with reputable opportunities and organizations where we can donate. Right now, though, the #BlackLivesMatter movement needs funds to continue the fight.

You can google “donate to black lives matter” for a long list of charities and organizations or you can simply go give some money right now to the actual organization behind the “Black Lives Matter” movement, ActBlue Charities. Alternatively, check out this extensive vetted list from New York Magazine for dozens of good options.

 

5 Things You Can Do to Support "Black Lives Matter" as an Expat from KrissiDriver.com

 

4. Listen to black voices everywhere you can.

PAY ATTENTION, FELLOW WHITE PEOPLE: It’s not black people’s job to educate us on white privilege or race relations. We need to do better about educating ourselves.

Read books by black authors. (Thanks to our girl, Oprah, and her people for this list.)

Listen to podcasts by black podcasters like “Gurls Talk” hosted by Adwoa Aboah.

Follow black influencers with strong voices on social media, like Rachel Cargle, Johnetta “Netta” Elzie, Charlene Carruthers, and others.

If you’re an aspiring entrepreneur, start subscribing and listening to more black entrepreneurial voices like Rachel Rogers and Chloe Hakim-Moore

This should not be hard. We all need to make an effort to diversify the voices we listen to on a regular basis. I am making this effort myself and have followed all the women I’ve listed above in an effort to open myself to more diverse voices and points of view (read: not white).

 

5. Talk to your family and friends about what you’re learning and doing to make a change.

A couple of weeks ago, I sat down and wrote my parents and sister a very long email about how I was feeling and expressing that I wanted us to talk about the #BLM movement as a family. 

I  pointed out the glaring fact that we didn’t talk about race in our home when I was a kid because we didn’t have to talk about it

I acknowledged that, unknowingly or not, we are very privileged as white people. 

I want my little brothers – ages 16 and 20 at the time of this writing – to understand the role they play as young white men in society and that they subsequently have voices that carry in our society.

 

We need to talk about these things, white people.

We need to acknowledge that the society we live in was built on the backs of – and at the expense of – black slave laborers. We need to acknowledge how those that came before us intentionally put laws and hindrances in place to keep black people from getting ahead in society – from Jim Crow to redlining to segregation in schools and other public places. Watch this YouTube video for a quick history crash course.

And once we’ve acknowledged the existence of these things, we need to start calling our Senators and House Reps and do what we can to change things. 

We need to end police brutality. How? I don’t know yet – but we need to work together to figure it out.

Yes, we need to listen. But we also need to talk. We did this – we created this mess. Now it’s time for us to whatever it takes to make it right.

 

Black. Lives. Matter.

The last few weeks have been so eye-opening for me. I’ve asked myself and those around me tough questions and having uncomfortable conversations. I’m reading more and making an effort to listen more. 

I am committing to calling my state Senators and Representatives more consistently (which is something I’ve never done before) about issues that pertain to #BLM and in an effort to end police brutality. 

I may be away from home, but I’ve also started to realize I’m not powerless even though I felt like I was. I absolutely can support “Black Lives Matter” as an expat.

I hope you’ll join me in doing what you can – whether you’re an American, a Brit, a Saffa, or hail from anywhere else in our beautiful world. This is important. Let’s do something good together.

 

How to Build a Freelance Writing Portfolio

How to Build a Freelance Writing Portfolio from KrissiDriver.com

When you’re looking for freelance writing opportunities, most potential clients will ask to see at least one writing sample before deciding to work with you. For newer freelancers, this can be a huge obstacle. After all, how do you build a freelance writing portfolio before you’ve actually gotten any writing assignments?

Luckily, you have a few different options when it comes to putting together a portfolio of writing samples. Here are 6 different ways you can assemble a freelance writing portfolio without a lot of experience.

 

1. Do some work for free.

While I’m a huge advocate for writers knowing their worth and getting paid for the work they do, when you’re brand-new to the freelance world, it’s not always a bad idea to do a little work for free. A business or website is much more likely to take a chance on publishing your work if they don’t have anything to lose by doing so. 

A great way to do this is to pitch your services to small or local businesses that are looking to expand their online presence. You can offer to write blog posts or web content for them in exchange for being able to use that work in your portfolio later on. 

If you’re having a hard time finding anyone in need of free blog posts or web content, feel free to take the lead! Conduct some research and write a few articles in your chosen niche to have on hand. You don’t have to pitch them to anyone; you just need to make sure they’re well-written and properly edited. 

While some potential clients will ask for links to published writing samples, many just want to see an example of your work to evaluate your skill level and writing voice before they hire you. You can find plenty of freelance work just by showing you’re capable of producing quality writing. 

 

2. Take some low-paying gigs to get your feet wet. 

An alternative to working for free is to accept a few low-paying gigs in order to fill out your portfolio. Fiverr is a great place to look for these types of jobs. Fiverr is an online marketplace where “sellers” offer all kinds of services at varying prices and levels of experience. It’s great for newer writers because it provides some security in terms of ensuring you get paid and don't risk getting scammed or stiffed. 

That being said, Fiverr may not be the greatest place to stay for long. When the platform originated, gigs were literally all just $5 USD (hence the name “Fiverr”) and most sellers offer their services at pretty low rates and most of the jobs you'll likely find there are pretty entry-level, low-paying, and in high demand. Fiverr Pro might lead to more work at better rates, but Fiverr Pro success stories like this one are, in my experience, exceptions to the rule and not the norm.

How to Build a Freelance Writing Portfolio at KrissiDriver.com

You can also check websites like Craigslist or job boards like All Freelance Writing, ProBlogger, and BloggingPro for low-paying or beginner-level writing work. As you apply for gigs and start communicating with potential clients, use your best judgment and try to target reputable people. 

Remember that if something sounds fishy or seems too good to be true, it probably is. Protect yourself by doing the smart thing and walk away if something doesn’t feel right.

 

3. Write for an agency.

Another option is to find an opportunity to write for a digital marketing agency. Many agencies specifically hire newer writers because they want to keep their prices low and less experienced writers can be paid a cheaper rate. 

While you won’t make as much money writing for an agency as if you were pitching clients on your own, it’s a great way to gain a lot of writing experience in a hurry. Agencies usually have clients across a variety of industries, so you can work on your research skills while putting together a diverse portfolio. In the meantime, you’ll be getting paid consistently for your work.

 

4. Guest post on other blogs and publications. 

Finally, you might want to look into guest posting on other blogs or online publications, especially if you have a blog for your freelance writing business that you’d like to advertise. Guest blogging not only gives you examples of published works to add to your portfolio, but also allows you an opportunity to link back to your own website and get your name out there. 

Seek out bloggers in a niche you feel comfortable writing about, then send a personalized email asking if they’d be interested in a collaboration. Mention why you feel that your writing would be a good fit for their website, and include some ideas for what you’d like to write about. 

In the case of online publications, look on business-targeted websites (for example, Business Insider or Entrepreneur Magazine) for instructions on how to pitch to the company’s editorial team and follow the instructions to a “T.” 

With both of these options, the more you can show you did your research, the more likely a blogger or editor will be to give you a chance.

 

5. Use content from your personal blog or public writing account.

Using your personal blog content is a great way to showcase your work! Why? Because it's one of the places your unique writing voice and perspective will shine.

On your personal blog (or Medium profile or Tumblr, etc.), if you have one, you're likely not writing for anybody else. You don't need to try to match someone else's voice and you're probably expressing your own opinions and experiences. All of these things make you YOU and demonstrate your best writing skills. These are things that business owners, hiring managers, and editors are always looking for.

The one drawback to this option is that you're obviously not making any money for your work. But don't let that deter you from continuing to post regularly on your blog or writing profile. This is an invaluable place to let your personality do the talking and separate you from other writers vying for the same gigs.

PRO TIP: Medium is actually a great place to be found and possibly get some online attention. Check out this HubSpot article on how to use Medium effectively and possibly score yourself some exposure.

 

6. Write samples on your own freelance writing website.

You've got your own freelance writing website, right? Perfect. You have some amazing real estate you can put to good use.

While I don't advocate for putting personal stories on your professional website, generally speaking, I do think it's a great place to demonstrate what you can do. You should definitely have a portfolio page on your website with links to articles you've written. You can take it one step further and include a “kind of” blog, too.

Use a section of your website to write some sample articles on topics or niches that interest you. Better yet, write about writing. Here are a few ideas:

  • Write about the differences between copywriting and content writing.
  • Write about the types of writing you specialize in, such as social media posts, email newsletters, blog articles, or white papers, and how businesses can utilize them or why they need to be killing it with these content types.
  • Write about copywriting or content-specific things you're learning or know about to demonstrate your knowledge, such as SEO, email marketing, Instagram best practices, scheduling tools for social media or email, and so on.
  • Write a round-up listicle of things you find important to the success of your budding business – tools, habits, organization, anything you can think of!
  • Do some research, find an article that interests you, and write on the same topic with your unique spin.

 

Not only will these pieces give a clear indication of your understanding of the things you're writing about, but they're also great practice. Writing more makes you a better writer.

 

While working to build a freelance writing portfolio might be a bit of an investment up-front, it’s worthwhile to spend some time assembling work you can be proud of. Not only will these writing samples help you gain experience as a writer, but they’ll also help you land higher-paying writing gigs as you grow in your career. 

 

Can I Make Money as a Freelance Writer in This Economy?

Can I Make Money as a Freelance Writer in This Economy? from KrissiDriver.com

With all of the chaos happening in the world at any given time, it’s understandable for people to wonder about their job security. Fortunately, freelance writing is a career that can be done remotely from anywhere in the world, so it’s a business model that has withstood a lot of the turbulence that many industries are facing.

However, with such a strangely behaving job market and so many businesses cutting costs and still recovering from the Covid-19 shutdowns, is it even possible to make money as a freelance writer in the current economy? 

The answer is yes. Here are 5 reasons why. 

 

1. People are still buying things and spending money. 

Although many businesses are struggling right now, life hasn’t come to a complete halt. People are still shopping, whether for necessities or just for fun! Online shopping is at an all-time high and many online retailers are seeing boosts in their business now that people are staying home.

In addition, the US sent a number of stimulus checks in 2020 to help restart the economy, giving many people the opportunity to invest that money back into their favorite businesses. Because of this, many companies are looking to increase their online presence, and they need freelancers to do it. 

 

2. The demand for online content is higher than ever. 

The internet is now the face of all businesses. Any business without a website in 2020 and beyond doesn’t stand much of a chance for long-term survival with very few exceptions. People are spending more time online than ever before in history: for work, shopping, and everything in between. This has greatly increased the need for solid copy written by talented freelance writers.

Many businesses that could have gotten by without a website in the past are now scrambling to develop their digital footprint and most of them don’t have the budget to hire in-house copywriters to do the job. Freelancers are still the most popular choice for many businesses looking for copywriters, bloggers, social media managers, and more. 

 

3. Many businesses are either unaffected by the economic climate or thriving because of it.

There are certain types of businesses, such as law offices or medical suppliers, whose goods and services are more in-demand now than ever. While many small businesses may experience declines based on the state of the economy, there are other industries that are evergreen due to the necessary services they provide. 

A few examples include:

  • Repair services
  • Law
  • Public works
  • Many types of retailers
  • Information technology
  • Healthcare

 

While individual companies within these spheres might be feeling the effects of the recent crisis, these industries as a whole are a great place to look if you want to find stable freelance work, regardless of the global climate. 

 

Can I Make Money as a Freelance Writer in This Economy? from KrissiDriver.com

 

4. There's a need for highly-specialized writing. 

With people spending more time online, there's a higher need for writers who specialize in specific forms of writing. This could mean developing a focus on one type of content, such as landing pages, case studies, product descriptions, social media captions, or long-form blog posts. 

It can also mean narrowing your focus to a specific niche industry, such as asphalt paving or industrial automation. While it’s hard to break into an entirely new niche, it can be worthwhile to have a specialty that you can consider yourself an expert in – it could be the difference that helps you consistently make money as a freelance writer.

 

5. There is always a need for good freelance writers. 

There are lots of people out there who fancy themselves writers, but they simply don't have the talent for it. Worse, there are people trying to write who have terrible habits – their work is full of grammatical errors, incorrect punctuation, or other mistakes. 

If you’re a detail-oriented freelancer with great time management and communication skills, there are businesses out there that would love to work with you. Good talent is hard to find in any economy, but especially now that more people than ever are looking to make a living online. Set yourself apart by being a joy to work with and you’ll be surprised how far you can go and how much money you can make as a freelancer. 

 

Getting Started and Make Money as a Freelance Writer

If you’re considering a career as a freelance writer, now is a great time to start. You’ll need to have writing samples prepared when you apply to freelance jobs, so be sure to have some on hand that are relevant to your chosen niche. 

It helps to create a website in order to organize your portfolio and show clients you know your stuff. I have a whole blog post about how to make your own blog or website

Not sure where to start or even how to be a freelance writer? Check out my freelance writing course, The Write Hustle. I’ll teach you how to get started and at the end of 6 weeks, you’ll be ready to sprout your own wings and fly off into the freelancing sunset.

 

Overall, freelance writing is a great way to build a skill set that you can utilize from anywhere in the world, whether you’re writing for a local business or a client halfway across the globe. No matter how the economy shifts, you’ll have an adaptable career that can grow and change along with you. 

 

5 (Free) Ways to Market Yourself as a Freelance Writer

5 (Free) Ways to Market Yourself as a Freelance Writer from KrissiDriver.com

This article contains several affiliate links to brands I know, use, and trust. I receive a small commission when you purchase services through these links.

As a business owner, you have to market yourself as a freelance writer and be your own advocate if you want to see success. With so many qualified professionals across a variety of industries, the best way to find new clients is to put yourself out there and stand out from the crowd. 

It can be intimidating to market yourself when you have no budget, but it can be done! Here are 5 great ways to promote your writing and secure new clients – and best of all, they’re all completely free. 

 

1. Have a Professional Email Signature

Whether you’re pitching articles or corresponding with contacts in your industry, the life of a writer involves a lot of emails. Having a professional email signature is a low-stakes way to boost your image and promote your online presence. 

Whether you want to link to your social media profiles, plug your website, or add a line advertising your skills, taking the time to craft an attractive signature will show that you know what you’re doing and that you’re serious about your services. 

Make a point to include your picture, too, to further personalize your message. People like being able to put a face with a name.

 

2. Create a Website 

A website is the best way to showcase your work, tell potential clients a little about yourself, and boost your search engine optimization through site content and blog posts. A professional-looking website builds trust between you and your client and gives them a taste of what you can do. 

(I wrote a bit about why you should have a personal website here if you still need convincing.) 

While a custom domain and hosting services cost money, there are plenty of free website builders out there to help you get started no matter your skill level. That said, I recommend you set up shop with WordPress.com as a beginner. While there is a free option, I recommend purchasing your own domain for $18 USD annually (this looks more professional than the free option which includes “.wordpress.com” in your URL) and choosing one of the paid packages, either the Personal or Professional options. 

 

Get Fancier

While WordPress.com is a great place for beginners, your capabilities are very limited. For example, you can’t add “plugins” (apps that give you more robust functions like collecting email addresses or checking your SEO strength) unless you pay for WordPress’s Business option, which is quite expensive.

What does it take to be a freelance writer? post graphic by krissi driverIf you’re looking for more functionality, I recommend hosting a WordPress website with SiteGround and creating your site with the very user-friendly Divi Theme from Elegant Themes. Divi is a drag-and-drop theme that is incredibly versatile and easy to use. You don’t need any experience building websites or need to know any code. There are lots of informative video tutorials to help you learn the system and make the different templates your own.

You’ll also want to create a portfolio, whether it lives on your site or on an external platform like Contently. Clients almost always want to see an example of your writing before they agree to work with you, so make sure this space is organized and easy to find. 

All that said, if you do choose to start out with WordPress.com, once you start seeing more success as a writer, I do recommend that you make the switch and pay for your own domain and hosting. At that point, you might even want to invest in a custom logo or web design to help curate your client’s experience. For your very first website, however, a site with WordPress.com is more than enough to make a difference. 

I teach newbie freelance writers how to set up their own websites – both on WordPress and via SiteGround hosting with the Divi Theme – in my Start Freelance Writing course. If you’re feeling apprehensive about getting started, sign up to get help and support. 

 

3. Get Published on Other Sites

Guest posting for high-traffic websites is a great way to get your name out there and help build your reputation. You can pitch guest post ideas to big names in your niche or offer to swap posts with another writer to put your work in front of new eyes. 

If you don’t yet have any connections in your niche of choice, no worries! Websites like Medium allow writers to post blogs and maintain an author profile while occasionally promoting articles within the platform, potentially netting a lot of views. 

LinkedIn is another great place to market yourself as a freelance writer and posting your content. If the right person shares your post, you could be looking at a significant boost in views. Not to mention, LinkedIn makes it easier than ever to network with other writers and potential clients. 

 

4. Be Present on Social Media 

Social media is one of the best marketing tools to have in your arsenal. A consistent social media presence is free to maintain and allows you to meet potential clients and other writers alike. You never know what social media friendships will turn into business opportunities later down the line.

When it comes to social media success, there are two things to remember: Consistency and engagement. You need to post regularly in order to stay relevant in the eyes of the social media algorithms and you need to interact with other users in order to forge meaningful connections. 

Most people can tell when someone is only on social media to promote their own agenda and it’s not interesting to follow someone who only talks about themselves. By making your posts meaningful, liking and commenting on other profiles, and delivering consistent, relevant content, you’ll have a social media presence that others will want to keep up with. 

 

5. Nail Your Pitch

As a writer, your pitch is often your first impression with a potential client. You might have the best website out there but no one will visit it if your pitch letter is underwhelming. 

If you have writer friends, ask them to look over your pitch letter before sending it out. Look at examples of real pitch letters online that have seen success. Plenty of writers are willing to share what worked for them in order to help others in their industry. 

 

Trying to market yourself as a freelance writer can feel scary, but it’s absolutely necessary if you want to find new clients. By using these free tips, you’ll be well on your way to reaching new heights in your freelance writing career. 

 

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