5 Profitable Freelance Writing Niches to Target as a Blogger or Freelance Writer

best freelance writing niches

Freelance writing niches are types of writing specializations, whether it be a specific industry you’re targeting or a unique type of content you’ve mastered. 

As a new freelance writer, you may often hear that you should “find your niche” or “niche down” as a freelance writer or blogger… But what does that mean? 

Aside from focusing on industries where your writing chops will earn you higher pay, you need to understand the process behind actually choosing a freelance writing niche.

 

Choosing Freelance Writing Niches

Choosing which niche (or niches) to write for can feel scary, especially when you’re starting out in your freelance writing journey. You may be feeling a lot of pressure to niche down from the beginning and think your decision will dictate your writing career forever. 

I’m here to tell you that’s definitely not the case.

In fact, arguably, you don’t have to ever niche down. Is it wise to choose a niche? Yes – and it will often (though not always) result in you commanding higher pay rates. But is it necessary? Certainly not. You can still make great money writing as a “non-niched” writer.

When you’re starting out, it’s best to gravitate toward industries and topics that you have a personal interest in first. You have more authority to write about these simply because you actually know something about them. 

Writing about topics you know makes your work more enjoyable because you’re writing about something you’re personally interested in. This is a great way to get your feet wet if you’re new to freelance writing and build up your portfolio: If some of your interest areas aren’t as well-paying, you may be more willing to take them on as “starter” assignments.

 

5 Profitable Freelance Writing Niches

It’s easier to find high-paying writing jobs if you pick a niche and demonstrate your mastery of it through your portfolio. 

However, it can be hard to know what niches are profitable when you’re first starting out in your freelance career. In general, the highest-paying niches will involve clients who are looking for specific content that may need to fit a certain format or obey certain rules. 

If you’re not sure which niche you’d like to target in order to maximize your profits, here are 5 profitable freelance writing niches to consider. 

 

1. Travel 

You might be thinking I’m nuts to even suggest this one, but hear me out.

Yes, travel writing can be difficult to break into and yes, there’s a lot of competition. But if you look, there are lots of opportunities to write for the travel industry. 

This is especially true now that things are starting to pick up after Covid lockdowns. People were cooped up in 2020 and were forced to save their travel dollars. Now they’re ready to spend them and they’re not holding back.

Many luxury travel agencies and hotels are willing to pay a premium price for content that highlights their services. This is a great niche for writers with a creative flair, as it’s important to paint a compelling picture with your words when writing about a new location. 

Sometimes travel writing jobs will pay you to actually travel to the place you’re reviewing, and other times you might just be doing research from the comfort of your own home. Either way, if you enjoy writing travel guides, hotel and restaurant reviews, or articles about travel deals, this is the market for you. 

Keep in mind, though, that to be considered for many of these jobs, you’ll need to have actual experience traveling. If you’ve never left your hometown, this might not be a great place for you to start your freelance writing job search.

All that said, travel isn’t just a fun industry to write about. It’s a profitable one, too. 

 

2. Cannabis 

As medical and recreational marijuana become legalized in regions around the globe, cannabis clients are looking for writers capable of producing quality educational content. You could end up writing sales copy for a dispensary, cannabis law blogs for an attorney, or articles about marijuana for a health and wellness website. 

This industry is tricky because you need to be acutely aware of the legal implications of the language you use, so publications are usually willing to pay top dollar for experts in this area. If you know your stuff, this could be a great outlet. 

 

3. Finance 

Finance is a very broad niche that contains a number of very profitable topics you can master. Think cryptocurrency, budgeting, credit cards and scores, personal finance, accounting, the stock market, other investments, and more. 

I’d argue that finance is one of the most evergreen, forever-of-interest industries you can write for as a freelancer. (And I’m not speaking from experience here… I don’t write for this industry!) 

Why? Because everyone, at some stage in their life, is interested in some facet of finance. After all, money makes the world go round. There will always be opportunities to write about finance.

There are a number of outlets where you can either get published with your own byline or ghostwrite about finance. Of course, getting your name published with your work is harder when you’re just starting out, but if you prove your abilities, you can really make a name for yourself. 

Finance writing tends to be very specific and actionable, so you need to really know the right terminology in order to succeed in this industry. It definitely helps if you’re interested in the topic. Still, if you know a decent amount about finance and can write about it in a way that appeals to industry experts, you’re set. 

 

profitable freelance writing niches for new freelance writers

 

4. Technology

This is another broad field. But if you’re a tech geek who’s passionate about the latest trends or devices, there are lots of possibilities for you in the technology industry. 

Technology is ever-advancing. And like the finance industry, there’s always going to be a need for informed, well-spoken writers to explain the ins and outs of the “new cool stuff” to the laypeople. (And to the experts, for that matter.) If you’re able to turn jargon-heavy information into understandable content for non-technical people, you’ll have a fairly easy time finding freelance writing gigs in the tech industry.

Likewise, tech experts need to inform other experts and outlets of what they’re doing. If you can write in a way to help everyday people understand, you can most likely write for the professional audience, too. There are two sides to this industry and both need clear, concise voices.

You might end up writing about the latest Apple releases, advancements in virtual reality, tutorials on building or repairing computers – the possibilities are endless. 

 

5. SaaS – Software as a Service

This is kind of connected to the technology industry but given its prevalence these days, SaaS bears getting its own mention in our lineup.

“SaaS” is a term you’ll often see on job boards, and you might assume you’re unqualified for the job if you’re unfamiliar with what it means. 

But SaaS isn’t anything scary – it’s an abbreviation for “software as a service.” SaaS refers to software that’s hosted online rather than downloaded as a program on your computer, like Google Drive or Canva.

This industry is growing constantly as we continue to develop better technology. As such, there are so many writing opportunities available for this niche. SaaS startups are often looking for writers to help them craft their forward-facing image and, if they’ve got the funding, can be a great place to target for these gigs.

If you love highly technical language and know a lot of software jargon, this might just be the industry for you. SaaS clients want writers that understand the industry inside and out, so you’re not likely to get away with writing fluff pieces. If you’re experienced with software marketing, there’s money to be made in SaaS writing. 

 

Bonus: Content-Type Niches

There’s more than one way to “niche down” as a freelance writer. 

If you’re overwhelmed with trying to narrow your focus, don’t worry. Niches don’t have to be industry-specific. You can also choose to specialize in writing a particular type of content, and that can be your claim to fame no matter what industries you decide to write for. 

For example, well-researched long-form blog posts, white papers, video scripts, and case studies are all content types that clients are willing to pay higher prices for, as not just anyone can write them well. They’ll take longer to write than a typical blog post, but with that extra time comes a higher price tag. 

Personally, this is where I consider my niche to be. I love writing long-form blog content and researching the topics I’m writing about. This is where most of my freelance writing income comes from, though I’ve also written email newsletter content, website copy, social media blurbs, and more. 

I’ve written content for all kinds of industries and while I technically could choose to specialize in any one (or a few) of them, my personal preference is to keep my industry options open and instead, focus on writing great copy for businesses that don’t necessarily need an expert. There are plenty of those out there, too, just as there are industries that need well-informed writers.

 

While it takes time to master your chosen niche – whether it be an industry or a content type – once you’ve got a few high-quality portfolio pieces under your belt, you should have an easier time finding clients. If you’re curious about a specific industry or copy format, it’s worth your time to dive in and learn more about it. You never know when a high-paying gig will come your way! 

 

Copywriting vs. Blogging vs. All the Freelance Writing Things

Copywriting vs. Blogging vs. All the Freelance Writing Things from KrissiDriver.com Copywriting vs. blogging: What's the difference? When it comes to freelance writing, it’s important to be specific about what types of work you’re looking for. One of the main pitfalls writers face is understanding the difference between copywriting and blogging. Both fall under the larger umbrella of “content marketing,” but that doesn’t mean they’re the same.  These terms are often used interchangeably by clients and in job postings, but they both require very different skill sets. You might be suited to one and not the other. Here’s what you need to know about the different types of freelance writing so you can find work that fits your skills. 

Blogging

Blogging is a type of long-form content marketing. While you might find some clients who request short blog posts, a typical blog will usually range from 500-2,000 words.  Blog posts can serve several purposes for a business. For one, if you optimize a blog post for search engines, it can help boost a website’s Google ranking and attract new potential customers to the business.   7 steps to start a freelance writing business by Krissi Driver krissidriver.com   For another, providing helpful information in a blog post puts your client in a position of authority. This builds loyalty with their readers and can encourage conversions in the future. At the very least, an informative blog post can demonstrate that a business can keep up with, if not surpass, many competitors in their industry that might not have a blog at all.  In order to be a successful blog post writer, you should be able to conduct your own keyword research. Some clients will do that part for you, but it’s good to be prepared just in case you’re on your own. Use tools like Ubersuggest or Keywords Everywhere (both of which you can use for free, by the way) to determine your target keywords so you can incorporate them in your posts.  You should also be up-to-date on all of the latest search engine optimization (SEO) best practices. Your clients will appreciate a basic knowledge of how to make their blog posts successful. While blog posts are an essential asset to any business with an online presence, they’re not typically the main source of conversions on a business’s website. That’s where copywriting comes in. 

Copywriting

The word “copy” refers to writing with an advertising focus – that is, writing that encourages the reader to take an action. While blog posts mainly aim to educate, copy aims to sell. Copywriters use marketing techniques in order to infuse their writing with a sense of urgency, persuading the reader to, for example, sign up for a newsletter or click “add to cart” on an ecommerce website.    Copywriting vs. Blogging vs. All the Freelance Writing Things from KrissiDriver.com   Copy can be seen all over the internet, from product descriptions to landing pages to ad text. That makes copywriting a lucrative industry with plenty of opportunities. Almost every business will have a need for copy at some point in their sales funnel and if you can provide it, you’ll always have a diverse pool of clients to choose from.  In order to be a successful copywriter, there are a few things to keep in mind. First and foremost, copy is persuasive. If your writing is too salesy or too forceful, it will drive customers away from your client’s business instead of encouraging them. You need to have a solid understanding of marketing and sales tactics in order to create compelling copy.  Much like blogging, it’s also a good idea to have a grasp of SEO best practices if you’re going to be a copywriter. While many copywriters aren’t responsible for optimizing the text they write, it helps to keep search engines in mind as you put your text together (although don’t forget, you’re primarily writing for human readers!).  While blog posts have some flexibility to be a little verbose, copy is concise and to the point. With every extraneous word, you risk losing your reader. Good copywriters can use every sentence to its maximum potential without getting too wordy. 

Other Types of Freelance Writing 

There are plenty of other types of freelance writing that don’t quite fall under the umbrellas of blogging or copywriting, so if neither of those seem like your style, don’t worry! Here are just a few of the other options you might want to consider: 

  • Technical writing
  • Press releases
  • Bio writing for authors or musicians
  • Email newsletters 
  • Social media posts and ad campaigns
  • How-to guides and tutorials
  • Case studies
  • Whitepapers
  • Scripts for videos or podcasts

At the end of the day, the type of writing you do doesn’t matter as much as how well you do it. If you know where your skills are strongest, you can carve out a niche for yourself and attract clients who want what you have to offer.

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